EP-28: Alex Harris – How Small Businesses Can Make Big Money Online

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Who is Alex Harris?

Since 2000, Alex Harris and Alex Designs LLC has designed and developed over one hundred different e-commerce websites. The company also has executed over five thousand different A/B and multivariate split tests. This includes creating dedicated landing pages, e-commerce optimization, and helping subscription-based websites make more money. The company’s goal is to help clients get the best web design, while improving conversions.

Responsive Web Design for Mobile

One of the top things Alex mentioned about responsive design for mobile is that you want to make sure that your Call to Action (CTA) is at the top of the page.  A Call to Action should be above the fold on your web page for sure, but many people forget to check their themes on mobile phones.

Many Responsive Design themes will simply push the CTA down to the bottom of the screen resulting in the reader needed to scroll all the way down to reach the CTA. And as Alex says, “They Won’t!”  You may have to hack your theme to get it to put it at the top of the page.

Web Design

CTA – Call to Action buttons – Don’t use the standard “Submit” on any buttons. No one wants to submit to anything or anybody. Change the default to something that goes with the subject. For instance, if you want someone to sign up to download  something, make the CTA Button something like: “Get Your Free Download”.

Most web sites are too static. Web pages, whether internal (Intranets) or external, should be dynamic. If they don’t change much, the reader won’t stay around long or come back.

Too many businesses think they know what the customer wants. Think of the website like they would look at it. Don’t make assumptions. Do Surveys.

Top Tips to Grow Lead Generation

1. Quick Win Process – Google Analytics / Data
   Use data to learn Where the pages are that people are going to and clicking on.80/20 Rule – Your making 80% of your traffic off 20% of your pages. Determined what the pages they are going to.
   5 – 1o pages, not including the home page
   Alex recommends a tool called HOTJAR.com.
2. Use pop open surveys or polls
   Ask your readers/listeners what is missing on the websites.
   Use data

How To Reach Alex

 @AlexDesigns

Alex Designs, LLC

Video Podcast

Alex’s Success Habits

To help push through barriers Alex listens to songs / music with affirmations. Check out his SoundCloud Channel

Alex’s Recommended Book(s)

The Four Agreements by Miguel Ruiz

What Quote Hangs on Alex’s Wall

Alex believes in “Happy Progress”. Listen to how he explains Happy Progress.

A consistent amount of minor success produces much more happiness than occasionally bagging an elephant.  ~~ Alex Harris

A consistent amount of minor success produces much more happiness than occasionally bagging an elephant. ~~ Alex Harris Click To Tweet

Alex’s 3 Goals for the Year

$10K for month

Best Selling Book

Paid Public Speaker

Alex has achieved all three of these goals this year and is working on defining his goals for next year.

Check out his book Small Business Big Money Online

 

Alex’s Parting Words of Wisdom

Invest in yourself. Focus on Your Strengths

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