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Podcasts are increasing in popularity and substance. There are thousands of podcasts out today and they are increasing. The great thing about podcasts is they are usually very focused on their Niche market.
Podcasts and their podcasters target their Avatar. I know, I am one. We have a perfect customer that we are trying to reach.
Goal Getting Podcast has a broader niche than most as I focus on all Goal Getters. There are so many reasons people set goals and want to achieve them. However, my niche IS those that DO Set Goals, but have a hard time achieving them. I speak to the person that dreams big, wants to succeed at what they do or want to do, BUT can’t get over the negative programming in the subconscious mind.
Tom Schwab helps business owners, large and small, that want to grow their business and get more exposure. Tom believes, and rightly so, that being a guest on podcasts can help Your business grow and succeed.
Tom has put together a webinar to help you become a guest on Podcasts that will help you target your customers. Concentrate on those podcasts that concentrate on your customer and you will get your word out to the right people.
6 Step Process to Be A Guest on Podcasts to Grow Your Business
- Who do I want to talk to. What podcasts have my Avatar as listeners.
- What do I have to offer these people. (Expert is someone that know more than the others.)
- Approaching Podcast Hosts – Pick hosts
- Be a professional interviewer
- Give something to the audience to build to leads.
- Grow Leads into Customers – Nurture, be helpful
Tom’s Success Habit:
From his military days : Get up early and start with a purpose.
Quote that Hangs on Your Wall:
From Derek Sivers’ book – “Anything you want.” Founder of CD Baby – Precursor to iTunes.
What’s ordinary to you is amazing to others.” ~~ Derek Sivers
Ep-26: 6 Steps to Use Podcasts to Grow Your Business with Tom Schwab Click To Tweet
Tom’s Books he recommended:
Tom and I get a lot of great information from reading books. And if you like to listen to books on Audio like I do, I put together a deal with Audible to give Goal Getting Podcast listeners a FREE audiobook of your choice AND a 30 Day Trial of Audible’s service to try them out.
Just click the link in the Blue Box to get to the Audible sign up!
You can also check out these books on Amazon.com below.
Essentialism – Greg McKeown
Anything You Want – Derek Sivers
Goals for the year:
Train 500 People to be a podcast guest by the end of the year.
This is a great, specific goal. Can Tom help you? Help Tom out by taking his Webinar at the link for Goal Getters he shared below. If you get on a podcast as a guest, let Tom know, so he can mark you off his list.
Tom doesn’t count his failures as failures, but as learning opportunities. This is a trait shared my most entrepreneurs. There is so much to learn, when we fail at something, there may be more learning material than at other times.
Not doing things when I needed to. Procrastination – Impostor Syndrome – Listening to the voice.
Do you have an impostor that lives in your mind? Kick them to the curb and do those things you need to do to be what you want to be. I know I had one living with me in my head. I kicked him to the curb. I still have to kick him out of the yard when he tries to move back in.
Let me know if he bothers you, and we can schedule a call to discuss how to kick him out of your house!
Getting in touch with Tom
Tom’s Parting Words of Wisdom:
Don’t Die Not Knowing
Tom learned this concept from his college roommate who today runs the test pilot school for the U. S. Navy. What an amazing thought. I know I don’t want to die not knowing if I could have been what I thought I wanted to be. Don’t make “What if I . . .” be your last phrase.
Go out and Make Today A Great Day
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